Excellent — so you’ve read about the Creator Funnel, how to get started, and how to find your niche. Now it’s time to hit the pavement and go from 0 to 1. For the creators that we’ve spoken with, this is what they were thinking about: Where are people already…

The internet is noisy for new creators. It can be challenging to figure out what advice to take, what platforms to choose to monetize, and get your name out. It can be a hard place for a lot of creators to break out. Over at diffusion, we’ve spoken with nearly…

Above you’ll find a commitment curve to a community drawn by Douglas Atkins from the glue project and Airbnb. Ultimately — this suggests that new members enter from curiosity, start contributing with low friction/simple items that can generate momentum for them in the eyes of community members. Although this seems…

So we always hear ‘make content in your niche, ‘don’t post outside your niche; if you get too general, you’ll lose engagement. I want to be clear. They are NOT wrong. Let’s start by peeling a layer back and understanding — what a niche is and how we can help…

Since we’re in the Creator Economy, people assume we know how to make content. Tony knows how to write! Elijah has tried Tik-Tok and Youtube, and oh man… it’s been tough. Luckily, after spending some time @launch_house in Beverly Hills, we’ve learned a thing or two. Tony started posting Tik-Toks…

Wow. It’s over. First off — sorry that I didn’t ship this as soon it was done or as soon as we left Launch House. Both mine and Eli’s brains have been pretty much fried. We were really on a two-week sprint during our final two weeks there, and we…

Content curation is vital for the Social Age. Why? Well, social networks exist on trust and reputation. If a creator has low trust and reputation, they’ll have a hard time building their brand, gaining traction, or finding their fans. Each piece of content requires different tactics and strategies to get…

Hey — it’s Elijah. Yup, that’s right — the other part of the team. I’ve been busy with some crazy sprints this past couple of weeks, so that’s why I haven’t had the time to write. Well, that and I’m actually not that good at it. What you’re reading right…

The constant flow of content is crazy. We spend around 9 hours of our time using our phones or some form of the internet, but it’s decreasingly for creation and more for leisure. Not to say that creativity is entirely dead; conditions still exist on the fringes, that’s where the…